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A Simple Guide to SEO: What It Is, How It Works, and How to Get Started

SEO, or “Search Engine Optimisation,” helps websites appear higher in search results, making them more visible to people searching for relevant topics. By enhancing a site’s attractiveness to search engines like Google, SEO drives more traffic, ultimately growing your online presence. But what exactly is SEO, and how does it work? Here’s a simple breakdown to get you started.